By: Brailyn Hardy, PR + Digital Brand Manager

The number one reason businesses steer clear of social media is due to the fear of having someone speak negatively towards their brand. Jumping in and joining the social conversations gives businesses the opportunity to promote the positive words and neutralize the negative by following these three easy steps.

Step 1: Thank the user for the feedback. 

This part may be difficult, especially when someone is talking bad about your brand. Just remember that the rest of your audience is watching to see how you handle hard situations. At the end of the day the customer cared enough to let you know about a poor experience so thank them for taking their time to provide you with honest feedback.

Example: “We sincerely appreciate you taking the time to let us know about your poor experience with our brand.”

Step 2: Tell them what you are going to do.

After thanking the user, it is important to also publicly include how you plan on making the situation right when you respond. Let them know how important a positive experience from your brand is and that what they encountered is out of the norm. Do your best to do something to make it up to the customer or prevent the situation from occurring again.

Example: “We take great pride in our product or service and we are so sorry to have fallen short of your expectations. We would like to more details about your poor experience.”

Step 3: Deflect the conversation to another channel. 

The last thing you want to do is continue the conversation on your page. At the end of your response to the negative comment include your direct contact information so that you discuss the matter further. Be ready to hear from the disgruntled customer and try to remain as calm and rational as possible. It also helps to have a preapproved protocol in place from your client / brand such as providing a full refund for product purchased.  

Keep in mind online audiences like to feel like they are communicating with humans. A copy and paste message is likely to cause more harm than help to the situation. Big brands like Delta and Chipotle even allow their social media support teams to tag their names in the comments to make their apologies sound more sincere.

Example: “We sincerely appreciate you taking the time to let us know about your poor experience with our brand. We take great pride in our product or service and we are so sorry to have fallen short of your expectations. We would like to hear more details about your poor experience. Please contact us directly at so we can learn more.

- Brailyn, Brand Support Team" 



About BHM26.2 Benefitting Magic Moments & Children’s of Alabama

BHM26.2 is Birmingham’s newest race series benefitting Magic Moments and the Alabama Center for Childhood Cancer and Blood Disorders at Children’s of Alabama on Sunday, April 15. Comprised of a full marathon, half marathon, team relay and fun run, BHM26.2 brings a new course to Birmingham, including a marathon course that for the first time has no repeats or loops.

Our specialized full marathon course kicks off at Railroad Park and showcases Birmingham’s impressive growth and diverse cityscape taking runners on a tour through the traditions the Magic City is known for: Children’s of Alabama, Vulcan Park and Museum, Avondale, Sloss Furnace, Uptown, Legion Field, Birmingham Civil Rights Institute, Alabama Theatre and then winds back into Railroad Park!

The half marathon will take place entirely downtown where runners can see Birmingham’s history and growth first hand as they run by the Lyric Theater, The Pizitz Building and Rotary Trail. Relay teams can run the full course divided into 4, 3, 7, 4, and 8 mile legs. The fun run is a one-mile tour of downtown Birmingham and is welcome to anyone however children under the age of 12 must be accompanied by an adult. Everyone will come together as they finish at Railroad Park for the after party, featuring Jim ‘N Nick’s Bar-B-Q, live music and a kids’ zone.

The best part? All proceeds benefit Magic Moments, the only wish-granting organization devoted exclusively to children in Alabama with chronic life-threatening illnesses, and the Alabama Center for Childhood Cancer and Blood Disorders at Children’s of Alabama.

Lace up your shoes and join us April 15 as we run for the children who are chasing a cure. To sign-up and view the course map, visit #DoItForYourself #RunForTheKids


Magic Moments is the only wish-granting organization dedicated exclusively to children in Alabama suffering with chronic life threatening diseases. Founded in 1984, Magic Moments has granted over 4,600 magic moments to children in all 67 counties of Alabama. Magic Moments establishes lasting relationships with the families they serve that don’t end once the magic moment has been fulfilled. Magic Moments goes Beyond the Moment with programs such as their annual Family Camp and regional programs for their children and families throughout the year. Magic Moments works to create a caring support network for its families by not only connecting them to the organization, but to each other. For more information,


Since 1911, Children’s of Alabama has provided specialized medical care for ill and injured children, offering inpatient and outpatient services throughout central Alabama. Ranked among the best pediatric medical centers in the nation by U.S. News & World Report, Children’s provided care for youngsters from every county in Alabama, 46 other states and seven foreign countries last year, representing more than 676,000 outpatient visits and more than 15,000 inpatient admissions. With more than 2 million square feet, Children’s is the third largest pediatric medical facility in the U.S. More information is available at



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KC Projects PR is looking for a Social Media Manager & Graphic Designer to join its established public relations team and effectively manage social strategy across all key platforms for multiple clients. The successful candidate must be a dynamic, technically savvy, creative and analytical team player who truly loves social media and demonstrates strong foundational design skills with the ability to emulate brand and design standards. 

This position will be responsible for managing and driving engagement with all post content and social video views for maximum reach, relevance and effectiveness. This encompasses utilizing both live (Instagram stories, Facebook Live, Snapchat) and edited/pre-scheduled content (Facebook, Twitter, Instagram, LinkedIn, emailing marketing). 

In addition to defining best practices and maintaining weekly content calendars, this individual should also be looking at client-specific activations, partnerships, and content plans to drive buzz and viewership for content and posting priorities. 


  • Plan and maintain social publishing calendars for multiple clients across all platforms 

  • Build and present strategic social media plans to account executives, management and clients 

  • Develop creative solutions and implementations that are on target with client objectives 

  • Design for a broad range of media including digital, social, and visual signage 

  • Collaborate with team to meet goals and adhere to timelines 

  • Communicate effectively, clearly presenting ideas and creative solutions to gain understanding and support 

  • Increase growth against monthly and quarterly targets to keep building client audience 

  • Develop content plans and original campaigns to increase growth for clients 

  • Develop story ideas for Facebook Live, Instagram Stories, email outreach 

  • Analyze and report monthly on performance for digital content 

  • Monitor and engage with social media audiences for clients brands 

  • Design visuals and graphics for post content and email marketing campaigns 

  • Seek out and embrace opportunities to contribute to concept projects and campaign development 

  • Demonstrate an eagerness to learn and share information   

Qualifications / Skills:

  • Must be fluent in all social media platforms, including but not limited to formats, post optimizations, specs, paid promotion opportunities, scheduling and best practices 

  • Strong copy skills and understand the importance of telling a brand’s story – sometimes in 140 characters or less 

  • Minimum 2 years of experience managing and strategizing social accounts for company/brand/business 

  • Strong graphic design experience 

  • Experience working with public relations 

  • Efficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) 

  • Have experience with Constant Contact / Mailchimp 

  • Strong written skills; specifically client communication and strategic planning 

  • Comfortable working independently or in a collaborative, team environment 

  • Highly organized, detailed-oriented and communicative 

  • Ability to manage multiple projects in fast-paced, deadline-driven environment 

  • Self-motiviated go-getter with positive attitude 

  • Enjoys working with people 

  • Highly creative and resourceful 

  • Active team player with commitment to excellence and ensuring client satisfaction 

  • Exhibits strong attention to detail and organization 

  • Passion for knowledge of all things PR and understanding of social media execution 

  • Must be able to take personal accountability and perform well under pressure 

  • Eager to grow and succeed in public relations 

Think this is you? Send your resume along with a link to your portfolio which should include print, digital and social design examples to and include “SOCIAL MEDIA MANAGER” in the subject line.



By: Samantha Jarman, PR Executive

How do you know if your pitch or story idea is actually newsworthy? You may think it’s newsworthy but is it going to be newsworthy to your target journalists or reporters?

You need to think about one main question when pitching your story: is your story interesting and relevant to the journalist’s audience? If so, then it’s probably newsworthy. There are a few criteria topics journalists usually follow when deciding to cover a news story that can help you determine whether or not your pitch is newsworthy, before sending to your target media contacts.


The first criteria topic is timing. Timely story topics are ones that are new or current. While the story topic doesn’t have to be “breaking news,” it should refer to a current event or offer something new to the audience to be considered timely.


Significance is how and whether the story affects its audience. How is the story relevant or interesting? Does the story relay events or information that will impact its audience? Are there a large number of people who are affected by the story?


Proximity generally refers to geographical proximity but can also apply to social or cultural proximity. Events that occur in the area of the audience will always have more significance. Similarly, stories that involve events that relate closely to us or are otherwise close to our hearts can also be newsworthy.

Human Interest

Human interest is the comprehensive criteria for all other stories that will be interesting to an audience. Stories that are unique, enthralling, inspirational, amusing, entertaining or otherwise have an emotional impact or appeal will all meet the standard for human interest.


The last criteria topic, prominence goes along with the human interest criteria topic. People are more interested in famous people than in non-famous people. When the President of the United States has an affair, it's front-page news. This is why realty television shows featuring famous people are often more famous than fiction television shows with non-famous actors.

Not every pitch or story idea you have is going to meet all five of these criteria topics but if your story meets at least a few of these, you should feel confident sending out a newsworthy pitch. 



 Kat Best, Taylor GLow, Michael Tyner

Kat Best, Taylor GLow, Michael Tyner

Three bright, passionate, and hard-working individuals joined the KC Projects team as interns in January. We are thrilled to welcome and work with Kat Best, Taylor Glow, and Michael Tyner. Meet our KC Projects Spring Interns!

“Every beginner possesses a great potential to be an expert in his or her chosen field.” – Lailah Gifty Akita.

Kat Best

Hometown? I’m originally from Nashville, TN and moved to Birmingham a few years ago. Currently, I’m a Public Relations major at the University of Alabama at Birmingham (UAB).

Fun Fact: In my free time I sing in a classic rock cover band and also pick up small acting roles here and there. I also love to travel and explore new places and have been to 25 of the 50 states and 3 countries.

Why KC Projects? When thinking about my career, I’ve had a few different ideas about in which direction I want to take my career and agency life is one of my top choices. I am thrilled to have this opportunity to learn the ins and outs of PR in an agency setting and work with a number of different clients. Variety is the spice of life!

 If you could meet a celebrity, who would it be? Barack Obama. 

Taylor Glow

Tell us about yourself: I am from a small town called Albany, Ga. I am a senior, Journalism and Mass Communications major at Samford University. My focus track is in Public Relations and I have a minor in General Business. 

Fun Fact: I am technically an only child, but my family has had a girl from Kenya live with us for almost six years now. She is through a non-profit organization that wanted to help her come to America for school. She is now one of my bests friends and is definitely a part of our family.

Why KC Projects? I have had experience working and doing “in-house” pr for an organization, but I wanted to have experience working for an agency as well. When searching online and on social media, KC Projects was the one that stood out to me as the best place to work and gain the best professional experience. 

If you could meet a celebrity, who would it be? JK Rowling. 

Michael Tyner

Tell us about yourself: I am originally from Birmingham but grew up in Montgomery, Alabama. I am a senior at the University of Alabama pursuing a degree in Communication Studies with a minor in Public Relation.

Fun fact: I want to visit a zoo in every state… I am currently at 2 / 50.

Why KC Projects? I have quickly learned that giving back to your community is the most beneficial and rewarding thing that and individual can do. KC Projects has a tremendous impact on the entire Birmingham area. Interning here gives me the tools to learn and help my community all at once.

If you could meet a celebrity, who would it be? Albert Einstein. 


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The Public Relations Assistant will be an integral part of our established public relations firm and will work closely with the account executives and managers in servicing multiple clients across both the traditional PR and digital PR realms. 

We are looking for an individual who is looking for more than just a job. The right hire is someone who gets their hands dirty, wants to learn all facets of a growing PR firm and enjoys the idea of a close work family. 

The successful candidate must demonstrate strong communication and organizational skills while displaying a positive, outgoing attitude. This position will actively support an assigned team to fulfill clients PR needs while simultaneously overseeing the daily internal tasks for the firm.

The ideal candidate is required to have strong writing, research and organization skills; a fine eye for detail; be willing to go above and beyond the call of duty in order to complete a project accurately and on time; and have the ability to manage multiple projects in a fast-paced environment. 


  • Manage and execute projects as designated by firm president

  • Support account executives and management to integrate goal-oriented PR campaigns

  • Research client products, services, brand, competition

  • Maintenance and creation of selected media lists and editorial calendars

  • Management of Cision database management

  • Assist with press distribution

  • Oversee intern program companywide, ensuring interns are scheduled and on track, as well as adhering to guidelines, deadline and client protocols

  • Monitor, track and manage secured client coverage

  • Assist with social media scheduling and posting

  • Assist with monitoring of client social media accounts

  • Posting and monitoring (as needed) on the weekend is required

  • Coordinate interactive/social content with client promotional and marketing materials

  • Assist in measurement and tracking of social media platforms effectiveness

  • On site participation and engagement for client events and community outreach

  • Manage office maintenance and general office needs

  • Maintain office environment, including keeping entire office ‘meeting ready’, maintain neat and clean appearanace of restrooms, kitchen, lounges, meeting room (in coordination with housekeeping staff)

  • Ordering office supplies and tracking inventory

Qualifications / Skills:

  • Bachelor’s degree preferably in communications, public relations, journalism, business administration or related required field 

  • Experience in social media platforms for business (Facebook, Instagram, LinkedIn, Twitter) 

  • Ability to manage multiple projects in fast-paced, deadline-driven environment 

  • Self-motivated go-getter with positive attitude 

  • Should exhibit creativity and resourcefulness 

  • Self-confident and outgoing personality 

  • Must have strong communications skills (verbal and written) 

  • Active team player with commitment to excellence and ensuring client satisfaction 

  • Exhibits strong attention to detail and organization 

  • Entrepreneurial attitude and ability to think outside of the box 

  • Passion for knowledge of all things PR and understanding of social media execution 

  • Must be able to take personal accountability and perform well under pressure 

  • Eager to grow and succeed in public relations 

Think this is you? Send your resume to and include “Public Relations Assistant” in the subject line. 




Nequette Architecture & Design is authentic placemaking. The Birmingham-based team of award-winning architects and designers creates solutions that last from materials that endure.

By integrating planners and clients at every stage of a process that falls in line with the disciplines of Traditional Neighborhood Development and New Urbanism, Nequette’s work inspires others to live great lives, builds essential relationships, and exposes people to beauty.

Nequette’s company culture is rooted in a passion for design excellence, the pursuit of smart business practices, the process of giving each project a distinct identity and the desire to serve clients beyond their expectations.

“We are placemakers—creating environments where people can be wholly present and completely themselves” – Nequette Architecture & Design.

For more information on Nequette Architecture & Design, please visit


Louis Nequette leads the firm at Nequette Architecture & Design with over 20 years of experience. Nequette has a strong passion for community and designs to inspire others to live great lives. 

As president, he encourages a culture of collaborative attitudes with his team and the nourishment of all relationships from clients, coworkers, family and partners.

A graduate of Auburn University with a Bachelor of Arts in Architecture with a minor in Business, Louis has always had a strong interest in the mechanical and technical fields blended with artistic details.

Nequette has been honored with numerous national awards including but not limited to the AIA Awards, the Misner Design Awards and the Palladio Awards. 

Louis is a proud supporter of many local and industry organizations such as Habitat for Humanity, Magic City Harvest, New Urban Guild and Vistage.


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By: Krista Conlin Robinson, President / Founder

As a business owner, you have a lot on your plate. Keeping clients and employees happy, quality control and basic day-to-activities keep you on the go!

While you focus on your core business duties, it is also important to have a public relations professional readily available to you. Whether that is internal or you hire an external PR firm, getting your company’s message out there is crucial to ongoing success. 

The right PR professional or team of publicists is an important , yet often overlooked, aspect of business. A good PR professional will work diligently and stealthily to achieve the purpose and goals of your practice. 

The landscape of PR is diverse and the disciplines are wide-ranging. What was yesterday’s PR has a new and improved strategic skillset. Gone are the days of solely writing and distributing news releases followed up by a media pitch. While this process is very important and still relevant, adding in the creative elements to support the message increases success rates of placements. 

Today’s PR includes content creation, corporate communications, events, executive coaching, internal communications, media relations, social media, reputation management, and so much more. Job descriptions include an array of talents such as strategic communications, writing and creativity, research, social media integration, presentations, and project development. 

At KC Projects PR, we specialize in leveraging the benefits of public relations for the success of our clients. There are plenty of reasons why a company should work with a PR firm but a few of the leading reasons for our practice include: 

  • Targeted Messaging – You get to take the offense of telling your story to your targeted and priority markets through the preferred platforms.

  • Increase Exposure – You will be placed directly in the spotlight. PR teams utilize connections with influencers and media to reach your intended audience. 

  • Compete with your Competitors – There has never been a more ‘noisy’ marketplace than there is today. Your competitors are promoting, posting, sharing, publishing. If you are not being quoted in the press you are losing market share by losing the limelight. 

  • Build Brand Recognition – This is a marathon not a sprint but the overall long term effects of media visibility grow over time. 

  • Stay Relevant – If you stop talking then you are no longer talked about and thus no longer relevant. 

  • Increase Engagement – The right public relations strategy can improve your business or products outcome by increasing exposure that results in sales or leads. 

  • Recruit Talent – Many companies hire a public relations firm with the objective to not only attract new clients but also prospective employees. With the right messaging a PR firm will establish your business as a thought leader which is attractive to the best and the brightest. With PR, you can cultivate a reputation of THE best place to work. 

  • Retention of Current Team – A strong, positive public relations plan can end up boosting employee morale. Social media campaigns create a sense of pride and camaraderie. 

  • Manage Reputation – A carefully crafted PR strategy brings clarity to your vision and brand identity which will in turn help carry your message across your PR and digital efforts. Hiring a PR firm provides you with a constant guide for situations and a trustworthy third-person, objective point of view. 

At the end of the day the question lies in WHO not IF your company has a need for Public Relations. Whether you bring someone in house or decide to outsource the job to a PR agency, your firm will greatly benefit by selecting the right person or team for the job. 



About Francis Bryant Construction

Francis Bryant Construction crafts stunning custom designs by some of the most well-respected architects and interior designers in the world. The purpose-driven company has a meticulous eye for detail that continues to set standards and define excellence in the building and construction industry.

What began as a one-man operation in 1960 with a carpenter from Birmingham, Alabama framing houses with diligent detail has grown into a premium custom construction company with nearly 600 builds to its credit. Today, Francis Bryant Construction prides itself on timeless craftsmanship skills, the ability to recruit top artisans, and a passion for serving others.

Francis Bryant Construction dedicates itself to bringing its clients’ dream projects to life. No matter the location – from the heart of the city, to the suburbs, next to a lake, or on picturesque hunting preserves and farms – Francis Bryant can build the home you have always imagined.

For more information on Francis Bryant Construction, and to gain a full experience of our scope of work, please visit


  Image credit: Shutterstock

By Brailyn Hardy

In a world where we are constantly connecting via social media, face-to-face networking can sometimes fall to the wayside. It’s easy to put off and even easier to do when hiding behind a computer screen but there are so many benefits to breaking out of your shell and attending that networking opportunity you have been dreading. Face-to-face networking showcases that sparkling personality you have, builds more meaningful relationships and allows you to cover more ground in a shorter period of time without a chain of email threads. 

Step 1. Have a go-to: Before you enter any potential networking environment take a few minutes and come up with a conversation starter or question. I try to read up on current events before heading into the danger zone so I am prepared to participate in a conversation if someone brings up a trending topic. 

A few of my other favorite questions depending on the situation are: 

  • How long have you been in Birmingham and what brought you here?
  • What do you do?
  • What brought you to this event tonight?

Step 2. Break out of your comfort zone: Regardless if  you know 1 or 100 people in the room, I try to treat every networking situation the same. Always greet previous connections first to maintain that relationship you worked so hard to establish then try to build on it by having them introduce you to people they know. In a situation where you don’t know a soul? Take a deep breath and smile. This friendly expression says your approachable and interested in meeting new people then approach a group and use the skills you learned in step one. 

Step 3. Actually listen: Sometimes I get so caught up in focusing on what to talk about next I forget to ACTUALLY listen to what someone is saying about themselves. Asking questions and nodding here and there helps you stay alert and shows you are actively interested in what they are saying. Try to avoid those repetitive nervous gestures like fixing your hair, jewelry or clothing and a huge no to my worst habit - picking at my nails. It makes me (or you) seem uninterested in the current conversation.

Step 4. Following up: Because I know you asked your new connection for a business card, follow up with them relatively quickly. I tend to make the first move simply by following them on social media or connecting with them on LinkedIn. If you do go as far as emailing them, make sure you mention where you met and mention the topic of your conversation. Remember it’s not an either-or when choosing networking online or face-to-face. It is both.