It's Time to Talk Time Management

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By: Molly Walsh, KC Pröjects Fall 2018 Intern

Do you ever feel like the years are short but the days are long? Just wondering, because honestly, I can’t relate. There are never enough hours in the day to truly accomplish everything on the trusty to-do list that guides your every life decision. Although it may be true that we have as many hours in the day as Beyonce, we do not have a whole team of people taking care of most of our responsibilities like she does (no shade, B, still love ya).  

So what are we going to do about this? How can we really get our work done efficiently without going a little bit crazy? I’m not perfect, nor am I an expert, but on my very best days I use these tips and tricks to get everything taken care of from assignments to laundry. No matter what is on your to-do list, try out one (or all) of these tips, and see if they make a difference!

  1. Take advantage of apps when you can.

    1. Believe it or not there is probably an app for whatever day-to-day chores you need to get done. If you need to get groceries today, then try getting them delivered! I personally love Publix grocery delivery, and they get everything on your grocery list to your door within an hour! It takes me at least two hours to go to the store, pick what I need, load it in my car and drive home in traffic. I also use aa app to get my dry-cleaning picked up and dropped off so I can avoid spending time going to a physical location. Those hours spent going to and from places are precious time I could have spent checking the emails that have piled up. Apps really can be life-savers!

  2. Designate a work environment.

    1. Whether you are a business professional or a student, if you are not working out of an office today, then designate a part of your house that is for work ONLY. If you try to work from the bed or the couch, your brain will associate that setting with relaxing, and you probably won’t get motivated to get things done. This can lead to hours of wasted time browsing the internet, spacing out or even sleeping. Put any distractions across the room, find a space with a big surface and a spot you can sit up straight so that your mind is ready to get focused and stay focused.

  3. Narrow down your to-do list.

    1. If you are anything like me, then you make yourself a long to-do list every morning. Usually only two or three things actually get done on the list and then I feel terrible about myself, because I didn’t get everything done. In reality, most of the things I aspire to do can wait until the weekend or later that night. Get honest with yourself and only write down things that actually matter. Prioritizing urgent tasks will allow you to get to them sooner and spend more daylight hours on the most important tasks so that they aren’t hanging over your head at the end of the day.

  4. Timing is everything.

    1. If you don’t have a planner then you need to get one NOW. Try using it to map out your day, prioritize your tasks and simplify your life. Here’s a tip: next to each meaningful task you have planned, write in brackets a realistic timeframe to get that item completed. That way if you book something for an hour, you will most likely work faster to avoid going over the time you allotted. The same goes for other activities that are outside of work, yet still important such as working out or visiting loved ones. Decide you will be there for a total of one or two hours, and then leave when that time is up, otherwise you may dilly-dally into tomorrow.

The truth is, none of us are perfect, and sometimes unexpected distractions come up or we just have an off day, but for the days when you feel ready to take on the world, these tips will help you get more out of your day so you can get more out of your life! Happy time-managing!



KC PROJECTS PR IS ACCEPTING SPRING 2017 INTERNSHIP APPLICATIONS

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KC Projects PR is looking for PR interns to start for the upcoming season. We are looking for candidates who are extremely organized, motivated, and hard-working. Candidates must have great interpersonal and phone skills, be able to adapt to a fast paced working environment. We appreciate a passion for presentation, social media and creativity. You should have a college-level understanding of communications and the desire to learn more about the PR industry. Knowledge of Word and Excel are required.

Roles and responsibilities include, but are not limited to: 

  • Assisting with general daily administrative duties

  • Relationship building and networking with colleagues, clients, and the media

  • Working as part of an account team to implement media plans

  • Creating media lists

  • Researching and writing press releases

  • Tracking print, broadcast, and new media for ideas and coverage

  • Assisting in the strategic development of PR plans for all clients

  • Preparing press kits, which include bios, fact sheets, menus, recipes, press clips, and photos

  • Updating press kits as necessary, tracking and creating clips

  • Working with images, including reducing size, cropping, and lightening

  • Scanning and archiving editorial placements

*Needed 2 to 3 days per week. Hours are flexible; however, interns must be available a minimum of 15 hours per week. Internship is unpaid.

Please apply by sending resume to: LaceyRae@kcprojects.net

YOU NEED THESE 5 PODCASTS IN YOUR LIFE AND YOU NEED THEM NOW

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By: Molly Walsh, KC Prōjects Fall 2018 Intern

Podcasts are the greatest things you probably never knew you needed in your life. I’m sure a friend or a family member has told you a million times to check out this podcast and that podcast and you are so overwhelmed you just stick to the same old music you always listen to. It’s time for a revolution, a rebirth and a renewal for your ears and your mind. It’s time to start listening to podcasts.

2018 was the year of podcasts, Apple music has over 500,000 active podcasts with 18.5 million episodes in over 100 languages. According to podcastinsights.com, podcast listeners are typically highly educated and thoughtful people. I love podcasts because I can learn, laugh or ponder the meaning of life while doing everything I normally do such as cleaning up around the house or driving to work. You feel like these people are your friends, telling you about their week or updating you on the news and frankly, the information comes in handy more than you would think. Stimulate your brain and switch up your daily routine with these 5 amazing podcasts.

  1. Girls Gotta Eat

This podcast is hosted by two comedians living in New York City just looking for love, some sanity and a good pizza. Rayna Greenberg is the brains behind the popular instagram account @onehungryjew and Ashley Hesseltine is the founder of @brosbeingbasic and @fashiondads_, which are also popular Instagram accounts. The girls talk about dating and relationships as the basis of each episode, but every new one has a unique twist to it. They often include guests that range from NFL players to fellow comedians and doctors.

What I love about this podcast is that every episode brings something new to the table, but the hosts are always hilarious, which is the kind of consistency that I think we can all appreciate. I recommend listening to this if you are going to be in the car for an hour or so because it makes it feel as if you are riding with a couple of friends just chatting away. You’ll laugh, you might cry and you’ll learn something new. Will it be profound? Chances of that are low. But let me tell you one more time - it. will. be. FUNNY!

2.) The Daily

This podcast is published by a little something called The New York Times, ever heard of it? Hope so. This show is hosted by Michael Barbaro and it selects the most important news story of the day and breaks it down for you piece by piece, twenty minutes a day, five days a week. Want to stay updated on the most relevant headlines so your co-workers and peers think you’re more well-read than you actually are? This is the podcast for you. It’s quick, it’s easy, it’s informative and you need to incorporate it into your life.

What I love about this podcast is how they often have amazing insights from credible sources on every topic. I don’t know how they do it, but these podcasts are some of the most well-planned news recaps I have ever heard. I like to turn this on while I’m getting ready in the morning to feel “in the know” before I start my day or in the car on the way home to get a recap of anything I missed in the realm of news.

3.) Thick & Thin

Blogger, YouTuber, L’Oreal employee and overall influencer. Katy Bellotte recently began a podcast with just herself and the microphone and let me tell you- listening to this is wonderful. Yes, I said wonderful. This recent college-graduate living in New York City by herself is just trying to figure IT out and I love trying to keep up. By “it” I mean relationships, work, New York and society’s expectations. Bellotte turns fears and failures into relatable antidotes and successes into admirable tales of triumph. She’s smart, poetic and touching.

What I love about this podcast is how relatable it is. If you are a young adult or an adult at all, this feels like your older sister is giving you her best and most honest advice. I learn a lot from her too whether it be new books to pick up, tips and tricks on how to thrive while living alone or just how to get by. Katy has us all covered, through thick & thin.

4.) Stuff You Should Know

This is quite literally a podcast about stuff you should know. Hosts, Josh and Chuck, will keep you in the know on everything from the definition of dark matter to who Rosa Parks was. This podcast is light, easy and educational without feeling like you’re back in the dreaded classroom. The thing is- every episode really is about stuff we should know and by turning it on in the background of chores or errands, we learn without trying which is always great.

What I love about this podcast is that it acknowledges that humans don’t retain as much information as they should. People have a tendency to practice a concept called selective exposure which can lead to selective attention and selective retention. Basically, we choose what we want to see or hear and then we choose whether or not we remember it based on our level of interest regarding the topic. You should know who Rosa Parks is though, okay? Listen to an episode or two and figure it out.

5.) Gals on the Go

If you are anything like me you are probably wary of influencers at this point. They are everywhere, their photos are way too filtered and they can’t stop talking about getting 20% off HelloFresh using their code. It can get to be too much and the content that was once helpful, such as a YouTube video on ways to be productive or a morning routine, can now feel like one long advertisement for a sponsored product. Gals on the Go is a podcast created by two students from the University of Georgia, Brooke Miccio and Danielle Carolan, who are successful YouTubers. Their videos are full of endorsements and I can’t stand watching them anymore, but the podcast they created together is where their actual content goes to thrive.

Do yourself a favor and SKIP their videos but listen to their podcast because what I love about it is that these women cover everything from dinner recipes to productivity and travel tips to new workouts they tried so you don’t have to. It’s great, it feels like you’re listening to a friend and is relatable and helpful even if you are no longer a student yourself.

6.) BONUS PODCAST: The Bitch Bible

This is hands down one of the best wastes of my time that I partake in and i’m proud of it. The Bitch Bible is hosted by Jackie Schimmel and you may be asking yourself - who is that? That is exactly the point. She is just another person in the world who does nothing all that relevant or helpful besides being married to a music producer who writes songs for Niall Horan (RIP One Direction). Jackie tells it like it is though because she has nothing to lose and it’s wonderful, if you want to hear a bored twenty-something roast you for buying faux pumpkins at Home Goods or talk about the Desperate Housewives in a depth you never knew existed then this is the podcast for you.

What I love about this podcast is that her stories of past nights out that ended in disaster or her irrational fear of birds or her close, personal relationship with her grandmother are hilarious and refreshing. If you want to feel like you’re attending a stand up comedy show about nothing, while you drive to work in the morning then turn this on and thank me later.   



COMMON SOCIAL MEDIA MISTAKES

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By Caleb Carden, Fall 2017 Intern

In 2017, social media is practically inescapable. Children under the age of 10 have never known a world without it, and even our grandparents are joining Facebook to keep in touch with friends and family. Ideas for new platforms are emerging every day and the leading platforms are only growing and evolving. In order for any business to stay current and successful, it is crucial to maintain an online presence and stay connected to the world around you.

Whether the primary purpose is to sell your product or just to keep your customers informed, social media is an excellent tool to engage with your audience. Every business has their own brand identity and voice, but it’s important to always keep in mind best practices for managing your social media accounts. While some of those best practices may seem obvious, a lot of businesses are guilty of making these common social media mistakes:

1. Not Knowing Your Audience

The biggest crime any business can commit is not understanding their audience. If your target market is women age 30-55, you’re not going to use the same marketing strategy as someone would to target teenage boys. It is crucial that you first know whom it is you are trying to reach. Once you know exactly who are you communicating with, you can drive the conversation by tailoring your content for that audience and get the best reach possible.

2. Posting Too Much Too Often

The quickest way to get your followers to hit that “unfollow” button is by posting too much too often. Unless you’re Beyoncé, you probably can’t get away with posting multiple times within and hour or so. If your content is flooding someone’s timeline, they’re going to grow tired of seeing it and immediately opt out of seeing any further posts from you. It is best to keep at least two hours between each post, especially on platforms like Facebook and Instagram where posts are not necessarily in chronological order on your feed. Keep in mind the type of content you are posting and who is going to be viewing their timelines at the time you are posting in order to reach the best possible audience.

3. Boring/Annoying Your Audience

A lot of businesses are guilty of “recycling” content, and this can be incredibly dangerous. Your followers will begin to catch on if you are posting the same content multiple times and will become bored or annoyed. One of the most important things I’ve learned is to always keep your content fresh. It’s very easy to re-promote a message by changing up the imagery and text that goes along with it. By having multiple images on hand and editing your copy, you can get away with posting the same message several times without annoying your followers.

4. Not Creating Value for Your Followers

It is important that you create value for your audience with each post. Why should someone invest in your business? Why should they follow or subscribe to your content? Keep these questions in mind when creating content so that each post is purposeful and valuable to the customer. Sometimes businesses forget their purpose and will post content that isn’t really helping the customer in any way, which can lead to customer confusion or dissatisfaction.

5. The 80/20 Rule

The 80/20 Rule is a social media marketing strategy that says 80 percent of your content should be informational and educational while only 20 percent should be direct promotion of your business. Most businesses don’t follow this rule exactly, and it’s not detrimental if you don’t. Some businesses find a ratio that works best for them, and that’s great! The 80/20 Rule is just a guide for what to strive for in order to keep your audience informed and entertained without hard selling in every single post.

Keep these common mistakes in mind when managing your social media in order to maintain your following and create a successful online brand. By learning best social media practices and applying them to your accounts, you can make the most out of every platform and grow your following - and ultimately, your business. 

GOING VIRAL: MAKING IT IN THE MASSES

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By: Taylor Lewis, Public Relations Coordinator

The Dove’s Real Beauty Sketches campaign, the “Straight Outta” meme, and how could we forget the black and blue vs. gold and white dress debate of 2015. Each one of these viral sensations captivated the masses of the social media realm, but you have to wonder why and how they gained so much popularity? Was it the content, the visuals, a lot of luck, or a combination of everything?

Having a social media campaign go viral is dream come true for a social media content creator, but there are rarely any prior indications of what will go viral and when. So, one could argue that there is really no way to predict that something will reach such a level of popularity. However, there are several elements that are not mutually exclusive and proven to increase the chances of your content going viral when use in the right ways.

Audience over everything.

Have you ever heard the saying “quality over quantity”? Well, when it comes to going viral, those words have never been truer. Just because you put amazing content in front of tons of people, doesn’t mean they will care or engage with it. You can get to know what your audience likes through gathering insights on their demographics, what content they like the most, or just asking them questions through an Instagram story. However you gather this information, It is important to know your audience and develop content that they will be drawn to, thus increasing the likelihood that they will interact with it enough to go viral. 

Let others do the work for you.

Going viral is definitely a blessing and a curse. It increases engagement, followers, website views, but it is also a lot of work on the social media manager’s part. When developing something to go viral, you should aim for your audience to do some of the work for you. Encouraging people to “share” or create user-generated content is a great way to ensure that your reaching a larger audience and people are engaging with your content. Influencers can be extremely influential as well. So, find some key influencers among your audience and encourage them to engage as well.

Timeliness is the name of the game. 

Although there is no perfect time for something to go viral, it helps to follow a few simple tips. 

-      Stay up to date on the latest events and trending topics. 

-      Know when your audience engages the most.

-      Use trending hashtags when possible.

Timeliness is all about knowing the perfect time to interact with your audience. Finding the right time will make a huge difference on the amount of momentum the content will acquire and propel it to go viral. 

Keep up the momentum.

Your content goes viral, great! But now what? It is vital that the social media manager continues to engage with their audience through reposts, liking comments, replying to comments, etc. Keeping up this interaction will keep your content “alive” in the social media world, which will only serve to further benefit your social media pages. 

Utilizing these tips will be extremely beneficial in the quest to go viral, but a little luck won’t hurt either. So, good luck!

 

WE'RE HIRING: PUBLIC RELATIONS ASSISTANT

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The Public Relations Assistant will be an integral part of our established public relations firm and will work closely with the account executives and managers in servicing multiple clients across both the traditional PR and digital PR realms. 

We are looking for an individual who is looking for more than just a job. The right hire is someone who gets their hands dirty, wants to learn all facets of a growing PR firm and enjoys the idea of a close work family. 

The successful candidate must demonstrate strong communication and organizational skills while displaying a positive, outgoing attitude. This position will actively support an assigned team to fulfill clients PR needs while simultaneously overseeing the daily internal tasks for the firm.

The ideal candidate is required to have strong writing, research and organization skills; a fine eye for detail; be willing to go above and beyond the call of duty in order to complete a project accurately and on time; and have the ability to manage multiple projects in a fast-paced environment. 

Responsibilities:

  • Manage and execute projects as designated by firm president

  • Support account executives and management to integrate goal-oriented PR campaigns

  • Research client products, services, brand, competition

  • Maintenance and creation of selected media lists and editorial calendars

  • Management of Cision database management

  • Assist with press distribution

  • Oversee intern program companywide, ensuring interns are scheduled and on track, as well as adhering to guidelines, deadline and client protocols

  • Monitor, track and manage secured client coverage

  • Assist with social media scheduling and posting

  • Assist with monitoring of client social media accounts

  • Posting and monitoring (as needed) on the weekend is required

  • Coordinate interactive/social content with client promotional and marketing materials

  • Assist in measurement and tracking of social media platforms effectiveness

  • On site participation and engagement for client events and community outreach

  • Manage office maintenance and general office needs

  • Maintain office environment, including keeping entire office ‘meeting ready’, maintain neat and clean appearanace of restrooms, kitchen, lounges, meeting room (in coordination with housekeeping staff)

  • Ordering office supplies and tracking inventory

Qualifications / Skills:

  • Bachelor’s degree preferably in communications, public relations, journalism, business administration or related required field 

  • Experience in social media platforms for business (Facebook, Instagram, LinkedIn, Twitter) 

  • Ability to manage multiple projects in fast-paced, deadline-driven environment 

  • Self-motivated go-getter with positive attitude 

  • Should exhibit creativity and resourcefulness 

  • Self-confident and outgoing personality 

  • Must have strong communications skills (verbal and written) 

  • Active team player with commitment to excellence and ensuring client satisfaction 

  • Exhibits strong attention to detail and organization 

  • Entrepreneurial attitude and ability to think outside of the box 

  • Passion for knowledge of all things PR and understanding of social media execution 

  • Must be able to take personal accountability and perform well under pressure 

  • Eager to grow and succeed in public relations 

Think this is you? Send your resume to Krista@KCProjects.net and include “Public Relations Assistant” in the subject line. 

6 BOOKS ALL PR PROFESSIONALS SHOULD READ

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By Kassidy Abernathy, PR Assistant

In today’s PR world, workand lifeseem to blend together like watercolor paints. The lines are bleeding. And that is not necessarily a bad thing. Corporate culture is changing and evolving to the demands of the people. And people are exploring new and innovative ways to work smarter, not harder.

The old lines of PR are being erased and fresh, bold lines are being drawn. With this modification, we sometimes find ourselves in need a little direction — in life and in the workplace. A soul refresher, if you will.

Having a healthy, positive, and receptive mindset not only can benefit your everyday life, but it also manifests growth and success in your professional life. 

Here is a stash of good reads to keep your mind sharp, your soul content, and your brain creative, willing and ever-learning.

“How to Win Friends & Influence People” by Dale Carnegie

A time-tested classic. Carnegie’s best-selling book was published in 1936, but his advice is still wildly relevant today. Some consider the book a “PR bible”, which includes six ways to make people like you, twelve ways to win people to your way of thinking, and nine ways to change people without arousing resentment. Get ready for success in all aspects of your life with this read!

“The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change” by Stephen R. Covey

I know, I know! I’m hitting you with the classics first! Chances are, you’ve probably already read The 7 Habits of Highly Effective People, drank the Kool-Aid and bought the t-shirt. But here’s my advice: READ IT AGAIN. Covey’s formulas and fixes for a better life are simple. Implementing them into your life is the hard part and sometimes we just need a refresher. 

“Outliers: The Stories of Success” by Malcolm Gladwell

We have this idea about success. Malcolm Gladwell, a renowned author and long-time journalist for the New York Post, is here to stomp on that idea. Does this book have anything to do with public relations? No. But, you won’t be able to put it down as Gladwell argues that success doesn’t really stem from intelligence and ambition, rather it grows from a person’s surroundings and just a little bit of chance. Pick this one up if you’re ready for your mind to be blown.

“Spinglish: The Definitive Dictionary of Deliberately Deceptive Language” by Henry Beard and Christopher Cerf

Say that book title five times fast! Every PR professional knows it’s not whatyou say, it’s howyou say it. Beard and Cerf have compiled a Spinglish dictionary — a devious dialect of English used by professional spin doctors (in our case, PR professionals). Entries such as “incomplete success” for “failure” will make you chuckle and then think, “Oh! That’s actually good!”. Need to laugh and brush up on a new vocabulary? Get to reading!

“Everybody Writes: Your Go – To Guide to Creating Ridiculously Good Content” by Ann Handley

Today, being able to communicate well through writing isn’t just a skill, it’s necessity. Handley knows that successful content marketing centers around good communication — ahem! — good writing. This go-to guide will re-shape the way you think about content creation and teach you a practical approach to creating online content that works! Did we just find a pot of gold? Yep.

“Never Eat Alone: And Other Secrets to Success, One Relationship at a Time” by Keith Ferrazzi

Master networker Keith Ferrazzi spills the beans on how to be successful and get ahead in life. He says: Just reach out to people. This book leads you through networking strategies used by some of the world’s most connected individuals, from Katherine Graham to Bill Clinton to the Dalai Lama. Ferrazzi challenges readers to quit networking and instead strive for genuine relationship-building, because it’s in the latter that success can be born.

Grab your library card, use those audible credits, set up your stack! Allow these books to inspire you, implement new strategies in your life and at work, let yourself laugh, encourage new behaviors.

Happy reading!

 

PUMP UP YOUR PRODUCTIVITY WITH THESE OFFICE PLAYLISTS

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By: Lindsey Mays, Social Media Manager, KC Projects PR

In today’s world we are surrounded by distractions – from HQ Trivia alerts to a never-ending stream of Slack notifications it can sometimes be difficult to turn down the noise to focus on work. Luckily for you, we have developed the ultimate office playlists to cut through the distractions and ramp up your productivity! 

Naturally nature: 

According to researchers at Rensselaer Polytechnic Institute, adding tunes that incorporate natural sounds can enhance your mood and improve focus. Become one with nature and turn on these soothing sounds here

Keep it classical: 

Classical music is also a great go-to playlist choice! One of the most frequently cited studies related to music and productivity is the "Mozart Effect," which concluded that listening to Mozart for even a brief period each day can boost "abstract reasoning ability." Treat your ears to these classical hits and watch your productivity soar here

Turn it up: 

Sometimes, classical and nature sounds just won't do. That's when you pull out the big guns and crank up the jams! These types of songs put you in the mood to take on the day and be your absolute best. Next time you're looking to feel empowered before a big presentation, interview, or salary review, check out this playlist here

Good for the SOUL:

Feeling down? Buried under what seems like an unsurmountable email queue? Whatever is bringing you down, sometimes all it takes is a good song to put you right back on top. Music can stimulate the same part of the brain as delicious food and other pleasures. In 2013 the Journal of Positive Psychology cited a study finding that people who listened to upbeat music could improve their spirits and boost their happiness in just two weeks. Let the good vibes roll and listen to this mood-boosting playlist here

Tom Petty once said, “Music is probably the only real magic I have encountered in my life. There's not some trick involved with it. It's pure and it's real. It moves, it heals, it communicates and does all these incredible things.”  While not all people will respond the same to these playlists, one is sure to spark your imagination and increase your efficiency!

DO'S & DON'TS OF PROFESSIONAL EMAILS

By Victoria Morris, KC Projects Summer 2018 Intern

Do you ever write and rewrite, read and reread, and simply overthink the email you’re trying to send? It is so important for professionals to learn how to email appropriately. Emails are how the business world communicates. These messages can make or break you. It’s typically your first impression to a future boss or company, potential employer and more. Here’s the chance to increase your response and success rate! 

The Must Do’s:

  •  Identify your audience. 

  • Usually six to ten words is an appropriate length for your subject line. 

  • Paragraphs should be written in short sentences (one to three). 

  • Open with what you’re emailing about. Introduce yourself later. Get reader’s attention! 

  • Make it easy for your audience to read: numbered or bulleted list. 

  • ·Common business endings: Best or Best Regards

  •  If formal: use full name; if unformal: first name is acceptable. 

  •  Encourage creating email signature.  

The Please Don’ts: 

  • Do not assume gender or relationship statue. *

  • Do not type one big paragraph. It makes it hard for the average reader to read and they might just give up half way through or even before they start. *

  • Avoid immediately introduce yourself. *

  • Do not start by disclosing that they don’t know you. “You don’t know me but….” 

  • NO SLANG: Sup fam, that’s lit, Gucci, salty or throw shade. 

  • NO TEXTING ABBREVIATIONS: Ngl I’ll be smh & tbh u will get nc back. 

Make It or Break It!

The first thing your reader sees is the subject line. This determines whether your emails get read or avoided. Think BUSINESS: Be Unique & Specific In Not Eleven but Six or Seven. 

One of the ‘must do’s’ is to keep it between six and ten words for an appropriate subject line. First things first: identify your audience. This will help you establish whether your email should be formal or informal. In my opinion, it’s better to be formal in an informal setting, then informal in a formal setting.  

Meet & Greet!

Salutations can be one of the trickiest elements. If the relationship status or gender is unknown, a big ‘please don’t’ is using titles like Mrs. or Ms. Instead, resort to using their full name. For example, “Dear John Hancock”, followed by a comma and an inserted space between the greeting and introduction. However, if you have no information on the reader, add a simple greeting with no name. Good greeting options that don’t include a name would be: Good Morning/Afternoon, Greetings, Hello all/everyone.  

PERSONAL BRANDING TIPS

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By: Brailyn Hardy, PR + Digital Brand Manager

Your online footprint is the first impression you'll give most employers.

So, what is personal branding? Personal branding is the process of developing a "mark" that is created around your name or your selected career path. You use this "mark" to express and communicate your skills, personality, and values. 

Have you ever Google’d yourself? 69% of employees are using online search engines like Google to research candidates and see if the job seeker is presented professionally.For example, when I Google myself my personal website, company I work for, LinkedIn, Twitter, Facebook, and Instagram all immediately populate the search results. Hiring managers wouldn’t have to look very hard to determine that I live in Birmingham and I’m the PR + Digital Brand Manager for KC Projects PR. 

Tips for Building your Personal Brand: 

1.     Manage Your Online Presence. 

Before submitting your application, making small changes like setting your social media accounts to private, switching out the Spring Break profile image for something a little more professional and updating your LinkedIn profile can go a long way. 

2.    Printed Resume vs. Online Resume

How did you find the job your applying for? More than likely online so why wouldn’t you have an online version of your resume? Even if you are not tech savvy enough to create your website, maximize the benefits of LinkedIn. Since LinkedIn does not have space limitations it’s a great source to go a bit deeper into your professional history than you do on your traditional resume. 

3.     Promote what you are passionate about. 

Spend your summer in Australia working with a penguin conservation group? Taking initiative and solving problems is a good quality to have. Employers want to hire people who are smart, can carry a conversation and have a point of view about life. 

4.     Have a high-quality headshot. 

You will use this headshot more than you think. I’ve used mine for my LinkedIn and Twitter profiles, website, award nominations and everything in-between. No, that poor quality photo you cropped of you in a dress from your cousins’ wedding is NOT a headshot. 

5.     Become involved in the community. 

Being an active member of your community is great content to add to a resume. Getting involved in your community serves the dual purpose of professional networking, while demonstrating your leadership and passion for serving others.