A DAY IN THE LIFE OF A KC PROJECTS INTERN

By Daley Henson

In the past two months that I’ve been interning at KC Projects PR, so many friends have asked questions about my first steps into the real world. From the sleek office vibes to the clients we work with, interning at KC Projects is just as cool as it looks. The question that I get asked most often is, “what does your typical day look like?” So here I am with details on my day-to-day activities, to give insight into why interning with KC Projects PR is unlike any other opportunity.

9 AM: To start my day, I catch up on news and see what’s trending on social media. In between sips of my first cup of coffee, it’s Instagram, Facebook, Twitter, and Snapchat (usually in that order). My favorite email newsletter, The Skimm, makes it easier to keep up with the headlines.

Upon arrival to the office, I check in with our intern supervisor, Lacey Rae, and recap my completed tasks. I’ll also check out my to-do list for the day and get started. If it’s short, I make note of what others are working on and follow up to see if I can help out. There are two other amazing interns working with me, and we each have assigned clients to focus on this summer.

10:45 AM: Write, edit and repeat. Between social content, email blasts and blog posts, my keyboard gets a workout. I usually spend mornings writing or scheduling social content for my assigned clients. The feeling when that perfect caption comes to you is priceless! I often switch between multiple clients and industries, so brand voice differentiation is key.

At KC Projects, planning ahead for content is always our strategy. Every photo or video executed for clients started in a brainstorming session with plenty of caffeine or La Croix. As a long-term planner, I love creating content calendars and finding any excuse for a weird holiday. For example, Full Moon Bar-B-Que is celebrating National Hot Dog Day with their Moon Dogs!

12 PM: Time to eat! Just one of my favorite things about KC Projects is the prime location in Homewood. Local favorites like Urban Cookhouse, Real & Rosemary and Slice Pizza (one of our clients!) are all just a short drive away. I usually meet a friend for a quick lunch date.

1:30 PM: Intern Classes are when account executives at KC Projects invest in us, teaching practices or methods that we may not have experienced yet outside the classroom. These intern classes are a source of valuable wisdom, and have taught me so much about agency life already! I’m confident that the skills we’re learning (and engaging now) will carry into my career. Some of my favorite classes have focused on digital content and media pitching.

3 PM: After lunch, I finish up any morning tasks I didn’t quite get around to finishing. Then I’ll take a look at the rest of the week: are there any blog posts I need to write (hello!)? Am I on track to finish a project on time? There’s never a shortage of things to do or help out with.

5 PM: As the day starts to wind down, I usually spend my afternoon researching articles for our clients. I also check the calendar for the next few days to see if there are any upcoming events. Finally, I wrap up a few e-mails, check in with account executives and head home for the day.

This definitely isn’t the usual summer internship. You’re not running to get coffee or just watching from the sidelines. Interns are deep in content development and strategy, with major campaigns and projects to complete. There’s also no such thing as a “typical” day in the life at KC Projects, but that’s the best thing about working in a public relations agency. As Forrest Gump once said, “Life is like a box of chocolates. You never know what you're gonna get.”

PR / COMMUNICATIONS SPECIALIST

The Public Relations / Communications Specialist will play an integral role developing, executing and evaluating strategic communication plans for traditional PR and digital PR initiatives for assigned clients.

This role is a fully proficient, seasoned specialist who can work independently but thrives in a team based environment.

Candidates should be strategic thinkers for multiple brands in the PR and Social Media space combined with managing and motivating a team. This position requires a great communicator (written and oral) across multiple platforms. This person will develop public relations opportunities for selected clients relating to new business, strategy, news and successes with the goal of promoting the client(s) to their targeted audiences with the best messaging. Did we mention STRONG written skills is a must!

Exceptional project management skills, as well as highly organized, strong communicator, client-centric, and strong attention to detail/follow-through are essential. OH YEAH, and strong writer for the win!

 Public Relations

  •  Lead daily contact / management between the agency and assigned client accounts

  • Meets and communicates with assigned clients regularly both in person and electronically including weekly status calls/meetings as appropriate. Maintains ongoing monthly status report for each assigned client.

  • Build and implement targeted editorial and PR campaigns for multiple client accounts

  •  Copywriting & Distribution: press releases, bylined articles, keynote presentation, bios, backgrounders, newsletters

  • Develop compelling narratives and tailor to engage and delight audiences

  • Drafting talking points for client speaking and presentation opportunities

  • Proactively develop and maintain relationships with media and 3rd party client-related constituencies

  • Develop and manage strategic public relations plans for multiple client accounts

  • Identify and organize client appearances

  • Serve as representative and advocate for client brands at networking and industry events associated with the client

  • Compile and analyze research data; Research top influencers, competitors, and trends in clients’ industries

Digital Media

  • Promote client news, articles, client successes and case studies

  • Communicate with client stakeholders through multiple social platforms

  • Create timely and engaging content optimized for platform used and intended audience

  • Develop and monitor social strategy for multiple clients

  •  Create engaging and professional visuals that reflect clients and their brand

  • Assist in developing paid media strategies to optimize performance on Facebook and Instagram

  • Track, analyze and report on social media metrics

Qualifications / Skills

  • 3+ years agency / public relations experience (at PR agency or in-house)

  •  Experience managing a team of PR and/or Social Media team members

  •  Proven success with PR and Social Media campaign management

  • Passion for knowledge of all things PR and understanding of social media execution

  •  Must have exceptional writing and communication skills

  • Experience in social media platforms for business (Facebook, Instagram, LinkedIn, Twitter)

  • Ability to manage multiple projects in a fast-paced, deadline-driven environment

  •  Strong presentation skills

  • Self-motivated go-getter with a positive attitude

  • Active team player with commitment to excellence and ensuring client satisfaction

  • Exhibits strong attention to detail and organization

  • Deadline-oriented and shows initiative in taking on new tasks and projects

  • Is able to seek out information and solutions to problems

  •  Experience with Cision, or another PR content marketing software a plus

  • Values align with KC Projects core values

Apply to: Krista@kcprojects.net

KC PROJECTS PR IS ACCEPTING SPRING 2017 INTERNSHIP APPLICATIONS

Screen Shot 2017-03-29 at 9.29.04 AM.png

KC Projects PR is looking for PR interns to start for the upcoming season. We are looking for candidates who are extremely organized, motivated, and hard-working. Candidates must have great interpersonal and phone skills, be able to adapt to a fast paced working environment. We appreciate a passion for presentation, social media and creativity. You should have a college-level understanding of communications and the desire to learn more about the PR industry. Knowledge of Word and Excel are required.

Roles and responsibilities include, but are not limited to: 

  • Assisting with general daily administrative duties

  • Relationship building and networking with colleagues, clients, and the media

  • Working as part of an account team to implement media plans

  • Creating media lists

  • Researching and writing press releases

  • Tracking print, broadcast, and new media for ideas and coverage

  • Assisting in the strategic development of PR plans for all clients

  • Preparing press kits, which include bios, fact sheets, menus, recipes, press clips, and photos

  • Updating press kits as necessary, tracking and creating clips

  • Working with images, including reducing size, cropping, and lightening

  • Scanning and archiving editorial placements

*Needed 2 to 3 days per week. Hours are flexible; however, interns must be available a minimum of 15 hours per week. Internship is unpaid.

Please apply by sending resume to: LaceyRae@kcprojects.net