By Daley Henson
The Public Relations / Communications Specialist will play an integral role developing, executing and evaluating strategic communication plans for traditional PR and digital PR initiatives for assigned clients.
This role is a fully proficient, seasoned specialist who can work independently but thrives in a team based environment.
Candidates should be strategic thinkers for multiple brands in the PR and Social Media space combined with managing and motivating a team. This position requires a great communicator (written and oral) across multiple platforms. This person will develop public relations opportunities for selected clients relating to new business, strategy, news and successes with the goal of promoting the client(s) to their targeted audiences with the best messaging. Did we mention STRONG written skills is a must!
Exceptional project management skills, as well as highly organized, strong communicator, client-centric, and strong attention to detail/follow-through are essential. OH YEAH, and strong writer for the win!
Lead daily contact / management between the agency and assigned client accounts
Meets and communicates with assigned clients regularly both in person and electronically including weekly status calls/meetings as appropriate. Maintains ongoing monthly status report for each assigned client.
Build and implement targeted editorial and PR campaigns for multiple client accounts
Copywriting & Distribution: press releases, bylined articles, keynote presentation, bios, backgrounders, newsletters
Develop compelling narratives and tailor to engage and delight audiences
Drafting talking points for client speaking and presentation opportunities
Proactively develop and maintain relationships with media and 3rd party client-related constituencies
Develop and manage strategic public relations plans for multiple client accounts
Identify and organize client appearances
Serve as representative and advocate for client brands at networking and industry events associated with the client
Compile and analyze research data; Research top influencers, competitors, and trends in clients’ industries
Promote client news, articles, client successes and case studies
Communicate with client stakeholders through multiple social platforms
Create timely and engaging content optimized for platform used and intended audience
Develop and monitor social strategy for multiple clients
Create engaging and professional visuals that reflect clients and their brand
Assist in developing paid media strategies to optimize performance on Facebook and Instagram
Track, analyze and report on social media metrics
Qualifications / Skills
3+ years agency / public relations experience (at PR agency or in-house)
Experience managing a team of PR and/or Social Media team members
Proven success with PR and Social Media campaign management
Passion for knowledge of all things PR and understanding of social media execution
Must have exceptional writing and communication skills
Experience in social media platforms for business (Facebook, Instagram, LinkedIn, Twitter)
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Strong presentation skills
Self-motivated go-getter with a positive attitude
Active team player with commitment to excellence and ensuring client satisfaction
Exhibits strong attention to detail and organization
Deadline-oriented and shows initiative in taking on new tasks and projects
Is able to seek out information and solutions to problems
Experience with Cision, or another PR content marketing software a plus
Values align with KC Projects core values
Apply to: Krista@kcprojects.net
KC Projects PR is looking for PR interns to start for the upcoming season. We are looking for candidates who are extremely organized, motivated, and hard-working. Candidates must have great interpersonal and phone skills, be able to adapt to a fast paced working environment. We appreciate a passion for presentation, social media and creativity. You should have a college-level understanding of communications and the desire to learn more about the PR industry. Knowledge of Word and Excel are required.
Roles and responsibilities include, but are not limited to:
Assisting with general daily administrative duties
Relationship building and networking with colleagues, clients, and the media
Working as part of an account team to implement media plans
Creating media lists
Researching and writing press releases
Tracking print, broadcast, and new media for ideas and coverage
Assisting in the strategic development of PR plans for all clients
Preparing press kits, which include bios, fact sheets, menus, recipes, press clips, and photos
Updating press kits as necessary, tracking and creating clips
Working with images, including reducing size, cropping, and lightening
Scanning and archiving editorial placements
*Needed 2 to 3 days per week. Hours are flexible; however, interns must be available a minimum of 15 hours per week. Internship is unpaid.
Please apply by sending resume to: LaceyRae@kcprojects.net