WHY PR?

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By: Krista Conlin Robinson, President / Founder

As long as I can remember I knew I would own my own business. The when, how and what wasn’t always so clear.

The public relations light turned on in my world while working towards my M.B.A. (way back when). However, it didn’t fully manifest until years later. In 2011, the inevitable came to fruition; I started KC Projects PR.

Sure, I was scared, but that fear lit a fire in me. I was confident in my abilities, thrilled for the opportunity, grateful for my supporters and excited to embrace the challenge. Once the firm was up and running, I knew owning a PR firm is what I was born to do!

Fast forward to 2017 and I am extremely proud of the accomplishments KC Projects has made, the team we have built, the relationships we cherish and the clients we represent.

Don’t get me wrong…PR isn’t easy. However, the pros outweigh the cons. It is true that PR is not for the faint of heart and yes it does typically land on the “most stressful” jobs lists. Personally, after I realized I enjoyed turning rejection into challenges, I was meant for the fast-pace, my DNA speaks PR and was a tad-bit crazy (requirement in our industry), there was no turning back. With any job there are challenges but for me there are so many more fantastic reasons to be a publicist and work in the PR field.

Here are 15 reasons why I love what we do:

1. Get to tell stories

2. Never a dull moment

3. Making an impact

4. Get to work with interesting companies, brands and people

5. Enjoy challenges

6. Seeing results

7. Team collaboration

8. Solving problems is satisfying

9. Socializing is part of the job

10. Working out your brain every day

11. Never stop learning

12. Flex creative muscles

13. Perks are real

14. We are professional stalkers and proud of it

15. PR really does matter

We have the opportunity to communicate with so many people – from media to clients and partners of companies to internally with team members and management at all levels. We become networkers to the highest level always developing out the latest “who you know” network, which can be priceless not only in business, but also in life.

Every single day in the world of PR is a workout. Seriously, our brains are ALWAYS on and we are ALWAYS connected. The profession sounds intense (and it is), but it raises me up! It keeps my mind opened and the creativity flowing. It pushes me to be better professionally and personally. It is hard work that brings great satisfaction. 

In PR, our team has the opportunity to work with some incredible individuals. They are leaders, innovators, decision makers, and entrepreneurs. They trust us with their brand. They inspire me as a business owner, they empower me as leader, and the best part of it all - I get to call these clients friends. 

At KC Projects the end goal is results but our first priority is to achieve complete trust with and for our clients. We work with the highest integrity of pushing their brand, their product, their message forward.

Doing PR for over 14 years has opened the door to great opportunities but most of all it is the interesting people that have crossed my path who inspire me most. Every day I am growing in every sense, as a publicist, as a worker, as a boss, as a business owner, as a wife, as a mother and as a person. My “who you know” network is ever-evolving. I couldn’t be more excited to where it will take me or who it will introduce me to next. This is why I chose PR or better yet PR chose me!