PR / COMMUNICATIONS SPECIALIST

The Public Relations / Communications Specialist will play an integral role developing, executing and evaluating strategic communication plans for traditional PR and digital PR initiatives for assigned clients.

This role is a fully proficient, seasoned specialist who can work independently but thrives in a team based environment.

Candidates should be strategic thinkers for multiple brands in the PR and Social Media space combined with managing and motivating a team. This position requires a great communicator (written and oral) across multiple platforms. This person will develop public relations opportunities for selected clients relating to new business, strategy, news and successes with the goal of promoting the client(s) to their targeted audiences with the best messaging. Did we mention STRONG written skills is a must!

Exceptional project management skills, as well as highly organized, strong communicator, client-centric, and strong attention to detail/follow-through are essential. OH YEAH, and strong writer for the win!

 Public Relations

  •  Lead daily contact / management between the agency and assigned client accounts

  • Meets and communicates with assigned clients regularly both in person and electronically including weekly status calls/meetings as appropriate. Maintains ongoing monthly status report for each assigned client.

  • Build and implement targeted editorial and PR campaigns for multiple client accounts

  •  Copywriting & Distribution: press releases, bylined articles, keynote presentation, bios, backgrounders, newsletters

  • Develop compelling narratives and tailor to engage and delight audiences

  • Drafting talking points for client speaking and presentation opportunities

  • Proactively develop and maintain relationships with media and 3rd party client-related constituencies

  • Develop and manage strategic public relations plans for multiple client accounts

  • Identify and organize client appearances

  • Serve as representative and advocate for client brands at networking and industry events associated with the client

  • Compile and analyze research data; Research top influencers, competitors, and trends in clients’ industries

Digital Media

  • Promote client news, articles, client successes and case studies

  • Communicate with client stakeholders through multiple social platforms

  • Create timely and engaging content optimized for platform used and intended audience

  • Develop and monitor social strategy for multiple clients

  •  Create engaging and professional visuals that reflect clients and their brand

  • Assist in developing paid media strategies to optimize performance on Facebook and Instagram

  • Track, analyze and report on social media metrics

Qualifications / Skills

  • 3+ years agency / public relations experience (at PR agency or in-house)

  •  Experience managing a team of PR and/or Social Media team members

  •  Proven success with PR and Social Media campaign management

  • Passion for knowledge of all things PR and understanding of social media execution

  •  Must have exceptional writing and communication skills

  • Experience in social media platforms for business (Facebook, Instagram, LinkedIn, Twitter)

  • Ability to manage multiple projects in a fast-paced, deadline-driven environment

  •  Strong presentation skills

  • Self-motivated go-getter with a positive attitude

  • Active team player with commitment to excellence and ensuring client satisfaction

  • Exhibits strong attention to detail and organization

  • Deadline-oriented and shows initiative in taking on new tasks and projects

  • Is able to seek out information and solutions to problems

  •  Experience with Cision, or another PR content marketing software a plus

  • Values align with KC Projects core values

Apply to: Krista@kcprojects.net