In the past two months that I’ve been interning at KC Projects PR, so many friends have asked questions about my first steps into the real world. From the sleek office vibes to the clients we work with, interning at KC Projects is just as cool as it looks. The question that I get asked most often is, “what does your typical day look like?” So here I am with details on my day-to-day activities, to give insight into why interning with KC Projects PR is unlike any other opportunity.
9 AM: To start my day, I catch up on news and see what’s trending on social media. In between sips of my first cup of coffee, it’s Instagram, Facebook, Twitter, and Snapchat (usually in that order). My favorite email newsletter, The Skimm, makes it easier to keep up with the headlines.
Upon arrival to the office, I check in with our intern supervisor, Lacey Rae, and recap my completed tasks. I’ll also check out my to-do list for the day and get started. If it’s short, I make note of what others are working on and follow up to see if I can help out. There are two other amazing interns working with me, and we each have assigned clients to focus on this summer.
10:45 AM: Write, edit and repeat. Between social content, email blasts and blog posts, my keyboard gets a workout. I usually spend mornings writing or scheduling social content for my assigned clients. The feeling when that perfect caption comes to you is priceless! I often switch between multiple clients and industries, so brand voice differentiation is key.
At KC Projects, planning ahead for content is always our strategy. Every photo or video executed for clients started in a brainstorming session with plenty of caffeine or La Croix. As a long-term planner, I love creating content calendars and finding any excuse for a weird holiday. For example, Full Moon Bar-B-Que is celebrating National Hot Dog Day with their Moon Dogs!
12 PM: Time to eat! Just one of my favorite things about KC Projects is the prime location in Homewood. Local favorites like Urban Cookhouse, Real & Rosemary and Slice Pizza (one of our clients!) are all just a short drive away. I usually meet a friend for a quick lunch date.
1:30 PM: Intern Classes are when account executives at KC Projects invest in us, teaching practices or methods that we may not have experienced yet outside the classroom. These intern classes are a source of valuable wisdom, and have taught me so much about agency life already! I’m confident that the skills we’re learning (and engaging now) will carry into my career. Some of my favorite classes have focused on digital content and media pitching.
3 PM: After lunch, I finish up any morning tasks I didn’t quite get around to finishing. Then I’ll take a look at the rest of the week: are there any blog posts I need to write (hello!)? Am I on track to finish a project on time? There’s never a shortage of things to do or help out with.
5 PM: As the day starts to wind down, I usually spend my afternoon researching articles for our clients. I also check the calendar for the next few days to see if there are any upcoming events. Finally, I wrap up a few e-mails, check in with account executives and head home for the day.
This definitely isn’t the usual summer internship. You’re not running to get coffee or just watching from the sidelines. Interns are deep in content development and strategy, with major campaigns and projects to complete. There’s also no such thing as a “typical” day in the life at KC Projects, but that’s the best thing about working in a public relations agency. As Forrest Gump once said, “Life is like a box of chocolates. You never know what you're gonna get.”