KC PROJECTS WELCOMES NEW TEAM MEMBER, KASSIDY ABERNATHY

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KASSIDY ABERNATHY, PR ASSISTANT

Kassidy Abernathy is the PR Assistant at KC Projects. Her duties include, but are certainly not limited to, strategically moving projects and campaigns from concept ideation to successful completion. In her role, she supports executives and managers across digital and traditional PR realms.

Kassidy’s knack for finding and sharing a great story stem from her background as a journalist. She has researched, written, and edited features and hard-hitting news stories for publications like Dateline Alabamaand The Tuscaloosa News.

Born and raised in a small town just outside of Birmingham, Kassidy earned her Bachelor of Science in Journalism from the University of Alabama. Prior to joining KC Projects, Kassidy worked in advertising. She mixes her knowledge of earned and paid media to create holistic plans to help clients reach their public relations, branding and overall strategic goals.

When she isn’t PRing, Kassidy loves to camp at the beach and dig into a good book.