By: Michael Tyner, Spring 2018 Intern

A good social media presence is not just helpful, it is essential for any business to find success when marketing themselves and their brand. If your business does not have a powerful social media presence it is not too late! You can build your brand by learning why using social media as a marketing tool is so important.  

1.    Social media isn’t going anywhere; showcase your brand

Social media platforms continue to expand and reposition themselves. If these platforms have proven anything over the years, it is that the internet is a place where evolving and changing with your audience is a necessity. This furthermore proves that the future impact of social media on your client base is only going to grow exponentially. The majority of individuals with active social media accounts get information concerning brands through said accounts. Many of those users are more likely to recommend an account to others if they experience good social media service. The time is now for you to take advantage of this growth and find your target audience using social media. Use this opportunity to showcase your brand, tell your story, and make yourself stand out from the rest of the world. 

2.    Creating engaging content expands your audience

Creating content that is engaging and interesting pertaining to your brand gives individuals a reason to build a connection with your business. This is the first major step to forming that key following that your brand has been missing. In order to find this audience, your content should focus on the user. Make an effort to find out what they find interesting and engaging. Social media gives you the opportunity to create content that is accurate and provoking while still being actionable. This also gives you the opportunity to network. This means that you have the ability to exchange ideas with like-minded individuals who can help improve the way that you do business. Always remember that your target is constantly changing, that is why it is so important to begin building content today.

3.    You can interact with your audience

It is always great to receive compliments from your customers and clients. Some would argue that is is even better to receive criticism from them. The most beneficial part of having a strong social media following is that you are able to listen to your audience. The ability to hear your audience’s opinion can be favorable, constructive, and agonizing. Whether the are good or bad, these opinions benefit you and your business by saving time. You now know what works, what doesn’t work, what your customer likes and dislikes. This is one of the many assets that your business gains by building a social media presence. 

4.    Social media generates and saves you money

The most obvious opportunity that comes with creating a social media presence is generating revenue. You now have the ability to market and advertise your services or products through your specific platforms. Larger businesses typically use a direct sales approach using social media. This means that they advertise a specific product or service to their audience and then direct them to where they can purchase it. Smaller businesses typical use indirect advertising and marketing promotions. This means that instead of advertising for a specific product to their customers, these smaller businesses give their audience another reason to look at the products and services that they provide. Almost as if you are pushing them towards your entire business rather than giving them one specific product or service. While there are many more approaches to advertising and marketing, these two are the most evident as it applies to social media. Both have the potential to raise sales and revenue exponentially without having to spend money purchasing social media ad space. 

5.    Success is visible

Implementing social media to your business plan is not only easy, but it is necessary. The majority of businesses say that social media positively influences revenue, sales, and brand awareness. Users believe that seeing a business or organization through a social media platform builds a sense of trust and credibility which eventually leads to brand loyalty. A strong social media presence displays that your business or organization is strong, current, and active. This is necessary when attempting to build your brand and expand your business beyond your basic target audience. It is not an easy feat to achieve, but having a strong social media presence across numerous platforms makes it much more accessible to create and maintain a successful business and image. Whether you are attempting to increase revenue, locate your target audience or just expand your brand, having a social media account across numerous platforms is the first place to start. All social media accounts can be compared to a plant. When left unattended, it simply withers away and causes your business to slowly do the same. However; when it is constantly active and updated, you can watch your business grow and thrive before your own eyes.