By: Elizabeth Summers, Summer Intern 2018
Cision, a software utilized by public relations professionals to easily detect key influencers, communicate strategic content and measure impressions, has announced a new feature. Cision, known for a collection of lifesaving features, has exceeded standards once again with their new Social Influencer Discovery Tool.
What is Cision?
Cision is an online program that allows due-paying members to distribute press releases to a customized list of journalists and bloggers compiled in a database. Members can filter media contacts by keyword, job role, contact location, outlet location and more. Once contacts are filtered and media lists are composed, press releases are disseminated. Cision reports analytics that measure earned media coverage and campaign success. Translated analytics can produce insight for communicators to determine the effectiveness of a message or strategy.
What is a Social Media Influencer?
A social media influencer is an individual that uses social media platforms to establish credibility in a certain field. With the increased popularity and fast progression of social media, social media influencers have gained considerable dominance. Influencers generally have many followers which can directly correlate with power.
The New Social Influencer Discovery Tool: Why do we need it?