PERSONAL BRANDING TIPS

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By: Brailyn Hardy, PR + Digital Brand Manager

Your online footprint is the first impression you'll give most employers.

So, what is personal branding? Personal branding is the process of developing a "mark" that is created around your name or your selected career path. You use this "mark" to express and communicate your skills, personality, and values. 

Have you ever Google’d yourself? 69% of employees are using online search engines like Google to research candidates and see if the job seeker is presented professionally.For example, when I Google myself my personal website, company I work for, LinkedIn, Twitter, Facebook, and Instagram all immediately populate the search results. Hiring managers wouldn’t have to look very hard to determine that I live in Birmingham and I’m the PR + Digital Brand Manager for KC Projects PR. 

Tips for Building your Personal Brand: 

1.     Manage Your Online Presence. 

Before submitting your application, making small changes like setting your social media accounts to private, switching out the Spring Break profile image for something a little more professional and updating your LinkedIn profile can go a long way. 

2.    Printed Resume vs. Online Resume

How did you find the job your applying for? More than likely online so why wouldn’t you have an online version of your resume? Even if you are not tech savvy enough to create your website, maximize the benefits of LinkedIn. Since LinkedIn does not have space limitations it’s a great source to go a bit deeper into your professional history than you do on your traditional resume. 

3.     Promote what you are passionate about. 

Spend your summer in Australia working with a penguin conservation group? Taking initiative and solving problems is a good quality to have. Employers want to hire people who are smart, can carry a conversation and have a point of view about life. 

4.     Have a high-quality headshot. 

You will use this headshot more than you think. I’ve used mine for my LinkedIn and Twitter profiles, website, award nominations and everything in-between. No, that poor quality photo you cropped of you in a dress from your cousins’ wedding is NOT a headshot. 

5.     Become involved in the community. 

Being an active member of your community is great content to add to a resume. Getting involved in your community serves the dual purpose of professional networking, while demonstrating your leadership and passion for serving others.