By: Brailyn Hardy, PR + Digital Brand Manager
Your online footprint is the first impression you'll give most employers.
So, what is personal branding? Personal branding is the process of developing a "mark" that is created around your name or your selected career path. You use this "mark" to express and communicate your skills, personality, and values.
Have you ever Google’d yourself? 69% of employees are using online search engines like Google to research candidates and see if the job seeker is presented professionally.For example, when I Google myself my personal website, company I work for, LinkedIn, Twitter, Facebook, and Instagram all immediately populate the search results. Hiring managers wouldn’t have to look very hard to determine that I live in Birmingham and I’m the PR + Digital Brand Manager for KC Projects PR.
Tips for Building your Personal Brand: