SOCIAL RECRUITING

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By: Brailyn Hardy, PR + Digital Brand Manager

Social recruiting is now a "thing" when it comes to hiring job candidates. In 2017,70%of employers snooped potential candidates’ social media profiles according to CareerBuilder.com. That’s not to say employers are searching social media for ALL bad reasons, some are searching for the right reasons too. 

For example, if you are applying for a position in PR and social media, shouldn’t we be checking to see if the candidate is an active user? Here are the top reasons employers are “social recruiting” from CareerBuilder.com: 

  • Information that supports their qualifications for the job (61%)

  • If the candidate has a professional online persona at all (50%)

  • What other people are posting about the candidates (37%)

  • For any reason at all not to hire a candidate (24%)

Aside from social media, 69%are using online search engines like Google to research candidates and see if the job seeker presents himself or herself professionally. 

Here are the top reasons why employers chose not to hire a candidate based on social media:

  • Candidate posted provocative or inappropriate photographs or videos information

  • Candidate posted information about them drinking or using drugs

  • Candidate had discriminatory comments related to race, gender or religion

  • Candidate bad-mouthed their previous company or fellow employee

  • Candidate lied about qualifications

  • Candidate had poor communication skills

  • Candidate was linked to criminal behavior

  • Candidate shared confidential information from previous employers

  • Candidate's screen name was unprofessional

  • Candidate lied about an absence

  • Candidate posted too frequently

Scrolling through your photos from this past weekend and laughing at the debauchery of your charades? Pause before you post because it could prevent you from scoring your dream job.