6 BOOKS ALL PR PROFESSIONALS SHOULD READ

Screen Shot 2018-08-02 at 4.04.47 PM.png

 

By Kassidy Abernathy, PR Assistant

In today’s PR world, workand lifeseem to blend together like watercolor paints. The lines are bleeding. And that is not necessarily a bad thing. Corporate culture is changing and evolving to the demands of the people. And people are exploring new and innovative ways to work smarter, not harder.

The old lines of PR are being erased and fresh, bold lines are being drawn. With this modification, we sometimes find ourselves in need a little direction — in life and in the workplace. A soul refresher, if you will.

Having a healthy, positive, and receptive mindset not only can benefit your everyday life, but it also manifests growth and success in your professional life. 

Here is a stash of good reads to keep your mind sharp, your soul content, and your brain creative, willing and ever-learning.

“How to Win Friends & Influence People” by Dale Carnegie

A time-tested classic. Carnegie’s best-selling book was published in 1936, but his advice is still wildly relevant today. Some consider the book a “PR bible”, which includes six ways to make people like you, twelve ways to win people to your way of thinking, and nine ways to change people without arousing resentment. Get ready for success in all aspects of your life with this read!

“The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change” by Stephen R. Covey

I know, I know! I’m hitting you with the classics first! Chances are, you’ve probably already read The 7 Habits of Highly Effective People, drank the Kool-Aid and bought the t-shirt. But here’s my advice: READ IT AGAIN. Covey’s formulas and fixes for a better life are simple. Implementing them into your life is the hard part and sometimes we just need a refresher. 

“Outliers: The Stories of Success” by Malcolm Gladwell

We have this idea about success. Malcolm Gladwell, a renowned author and long-time journalist for the New York Post, is here to stomp on that idea. Does this book have anything to do with public relations? No. But, you won’t be able to put it down as Gladwell argues that success doesn’t really stem from intelligence and ambition, rather it grows from a person’s surroundings and just a little bit of chance. Pick this one up if you’re ready for your mind to be blown.

“Spinglish: The Definitive Dictionary of Deliberately Deceptive Language” by Henry Beard and Christopher Cerf

Say that book title five times fast! Every PR professional knows it’s not whatyou say, it’s howyou say it. Beard and Cerf have compiled a Spinglish dictionary — a devious dialect of English used by professional spin doctors (in our case, PR professionals). Entries such as “incomplete success” for “failure” will make you chuckle and then think, “Oh! That’s actually good!”. Need to laugh and brush up on a new vocabulary? Get to reading!

“Everybody Writes: Your Go – To Guide to Creating Ridiculously Good Content” by Ann Handley

Today, being able to communicate well through writing isn’t just a skill, it’s necessity. Handley knows that successful content marketing centers around good communication — ahem! — good writing. This go-to guide will re-shape the way you think about content creation and teach you a practical approach to creating online content that works! Did we just find a pot of gold? Yep.

“Never Eat Alone: And Other Secrets to Success, One Relationship at a Time” by Keith Ferrazzi

Master networker Keith Ferrazzi spills the beans on how to be successful and get ahead in life. He says: Just reach out to people. This book leads you through networking strategies used by some of the world’s most connected individuals, from Katherine Graham to Bill Clinton to the Dalai Lama. Ferrazzi challenges readers to quit networking and instead strive for genuine relationship-building, because it’s in the latter that success can be born.

Grab your library card, use those audible credits, set up your stack! Allow these books to inspire you, implement new strategies in your life and at work, let yourself laugh, encourage new behaviors.

Happy reading!