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Krista Conlin is the matriarch of KC Projects PR and an accomplished public relations professional, and successful entrepreneur. In 2011, she founded KC Projects, quickly becoming highly recognized and respected as a top public relations firm that delivers positive editorial and branding results to her clients. A “Jill of all trades”, Krista and her team work with a variety of clients from large to small and regional to world-wide, building solid client relationships, creative campaigns, strategy development, and implementing targeted messaging while always keeping the company’s motto, ‘Telling Your Story & Moving You Forward’, as a priority.

Krista is the recipient of many awards for her public relations, marketing, and entrepreneurial efforts, including the International Stevie Awards for Women in Business in which she was a finalist for Female Entrepreneur of the Year, Public Relations Campaign of the Year,  and Pro Bono Campaign of the Year. In addition, she has been honored by PR News Platinum PR Awards, Birmingham’s Business Excellence Award, Birmingham Business Journal’s Top 40 Under 40 in 2013, and named the Rising Star CEO for Birmingham in 2013.

Her strength in cultivating and maintaining close media relationships has enabled her to secure a stockpile of press in top tier outlets including Atlanta Journal Constitution, Wall Street Journal, Better Homes & Garden, Times Piscuyne, American Banker, The Tennessean, Nashville Business Journal, Mobile Press Register, AL.com, and Birmingham Business Journal, as well as segments on the Today Show.

Krista, an M.B.A. graduate of University of Miami with a Finance degree from the University of Alabama, is as passionate about public service as she is about public relations. She is an avid and passionate world traveler who seeks adventure to broaden horizons, provide learning, expand awareness, and stoke curiosity.

Krista uses her world travels and adventurous spirit to shine new light on her clients’ wonderful traits!


As PR + Digital Brand Manager for KC Projects, Brailyn Hardy plays an integral role in developing and maintaining strategic communication for public relations and digital initiatives/programs for KC Projects’ clients.

Brailyn specializes in building client relationships, executing media relations campaigns and being well-versed in the intricacies of social media. She also oversees social media campaigns which include, but are not limited to: research and campaign development, content creation, execution, monitoring and reporting, managing, and motivating a team dedicated to social marketing.

Brailyn works with brands to determine where, when, and how their strategic public relations and social media campaigns should be executed. She has successfully secured media placements for KC Projects clients in top-tier media publications such as FoodNetwork.com, The Daily Meal, Men's Journal, BuzzFeed, and Thrillist. Her deep understanding on what it takes to raise awareness in the online world through social media has also led several digital campaigns from the agency to be recognized by PR News’ Digital PR Awards.

A Birmingham native, Brailyn joined the KC Projects team in 2013 after receiving her Bachelor of Arts in Communication & Information Sciences in Public Relations from the University of Alabama. Brailyn serves on the Board of Directors for the Young Professionals of Birmingham, Junior Board for Glenwood Inc., Junior Board for Magic Moments, KultureCity Leadership Council, and Vulcan Park and Museum Junior Leadership Board. 

While Brailyn’s clever catch-phrases and outstanding one-liners always keep people on their toes, it is the combination of her passion for her craft, loyal spirit, and dedicated work ethic that drive her success.




Samantha Jarman serves as Public Relations Executive for KC Projects. Samantha’s media relations expertise and exemplary interpersonal communication skills are the driving forces to growing clients’ brands to their highest potential.

Samantha is originally from Louisiana, but has spent time in Washington D.C. and Atlanta before deciding Birmingham is the place for her to call home. She received her Bachelor of Arts in Communication & Information Sciences in Public Relations with a minor in Political Science from the University of Alabama, all while making friendships and business contacts to last a lifetime.

With experience in everything from politics to advertising, Samantha joined the KC Projects team in 2015 to further grow as a public relations professional and take on a new learning experience. When not PRing, Samantha can be found eating spicy food, spending time with family, traveling or with her dog Carl.

Samantha’s yearning for learning and her uncanny knack for building strong relationships are killer additions to an already dynamite KC Projects team. 


“If you calm your breath, you calm the body. If you calm the body, you can calm your mind. If you calm your mind, you can change your life!”

With her love for hot yoga and readiness for any challenge, Brittani Harris brings a calm mind, fresh perspective, knowledge of design and love of rhetoric to the already successful KC Projects team as the Digital PR Lead.

Hailing from the Magic City, Brittani matriculated to Troy University where she received her Bachelor of Science in Journalism Print and her minor in Public Relations. She also holds a Masters of Science in Strategic Communications from Troy University.

Brittani tackles each day with her ambitious spirit and yearning for creativity. She specializes in tailoring digital content to each client to raise awareness and engage their audiences. At KC Projects, Brittani bridges the gap between traditional media and new media while making sure the clients’ digital content connects to the overall PR strategy.




Lacey Rae Sport is a dynamic team member and Public Relations and Community Outreach Coordinator at KC Projects. As her surname suggests, Lacey Rae has a go-getter’s attitude and a spirit full of hustle!

Lacey Rae’s exceptional organizational skills allow her to assist the KC Projects team in the research, writing, and branding of clients, as well as press distribution, social media monitoring, media list creation, and measurement of secured client coverage. She is a team player and willing to put in overtime. When Lacey Rae Sport shoots, you can believe she scores!

After receiving her Bachelor of Science in Agricultural Communication from Auburn University, she left the plains headed for Birmingham, Alabama to began her journey as a public relations professional.

When Lacey Rae isn’t working, the Montgomery native spends her free time outdoors wearing out her vast tennis shoe collection looking for adventure. She has a passion for people, travel, and York Peppermint Patties. As the middle child of three girls, Lacey Rae always strives for the top and has never hit bottom!

Lacey Rae is also a proud supporter of Charity Water and their efforts to bring clean drinking water to people around the world.

Lacey Rae is a “Sport” in every sense of the word. Fun, exciting, and emotionally charged in the most positive of ways!